How to Create Professional Airbnb Guest Guidebooks in 1 Hour Using GoHighLevel
I felt compelled to write this personally because I am currently staying in an Airbnb in Spain, and the host did not have a guidebook. (Not a big deal for me, but this spurred an article idea.)
I had to reach out to know what was possible with the rental. What the Netflix password was. What the wifi password was. Great restaurants. What beaches to go to. How to get a beach umbrella, kayak, or snorkeling gear.
And yeah, you might think I'm being excessive or pedantic... but more to the point is that my host is missing a golden opportunity to build their brand, streamline their customer service, collect valuable guest data (like my email), and create additional revenue streams.
Additionally, these are routine questions that the host has to answer every time.
And honestly, while asking is easy, it does create friction. Because in my mind, I'm traveling in a country that I'm not familiar with, nor do I speak the language well, I'm arriving late at night, and now I'm thinking about questions that I need answers to. It would be pretty nice to have a book that says, "Yeah, this is for that, and that is for this. And yeah, if you're on a couples trip, I recommend you do this, that, and that."
This experience motivated me to show you exactly how easy it is to solve this problem using GoHighLevel. (Selfishly, I also love tinkering with tools.) You don't need a dedicated guidebook solution for this. You can seriously put together a simple single-page landing page and have an excellent guidebook for your guests.
While this example is designed for vacation rental operators, consider the applications that extend beyond this specific context. If you're a home service company, consider creating a "what to expect" or "common FAQs" one-pager to send to leads, outlining your additional services.
Remember, your clients aren't experts in whatever you're an expert in. You need to create different angles for educating them on what else is possible. What they can expect. What more do you offer.
Anyway, let's dive into the example:
What I Built in Just 1 Hour
To prove how simple this process is, I threw together a complete guest guidebook webpage that includes:
FAQ Section - Key categories covering all the stuff guests always ask about
Interactive Location Map - Embedded Google Maps so they can actually find things
Host Introduction - Because people like knowing who they're renting from
Guest Services Menu - Extra ways to make money (why not?)
Contact Integration - Direct phone and text links that actually work
Lead Capture System - Grab their contact info for later
Chatbot Integration - 24/7 automated support so you can sleep (Still working on this part)
Now, don't get all picky on what I could have done better or that some sections are incomplete. I used ChatGPT to create the copy and smashed together some images online to put this together. But the key is that I literally did this in an hour.
Link to Page: https://app.csoutsource.com/v2/preview/jBaKOh7SdJDvXjPakRXf?notrack=true
Why GoHighLevel is Perfect for Airbnb Hosts
1. It's Actually Fast
With GoHighLevel's drag-and-drop page builder, I had this thing live in under an hour. No coding is required. I'm not a designer, either. I wanted to add some elements to it, click Publish, and be done with it.
2. Every Guest Becomes a Lead
Here's where it gets interesting, every guest who visits your guidebook gets captured in your CRM. So instead of one-and-done stays, you're building a database for:
Getting direct bookings (goodbye Airbnb fees)
Sending seasonal deals
Creating actual loyalty programs
Promoting your other properties if you have them
3. The Follow-up Game Changes Everything
You can set up automated sequences that:
Welcome guests before they even arrive
Check-in on them during their stay (without being creepy)
Ask for reviews when they leave (timing is everything)
Nudge them to book again next year
4. Turn Your Guidebook Into a Sales Machine
Your guidebook isn't just helpful, it's an upselling and affiliate tool for things like:
"Hey, need a private chef for that anniversary dinner?"
"Want me to book that sunset sailing trip?"
"Beach gear rental? I've got a guy."
"My friend owns that restaurant, just mention my name for 10% off"
To make things easier, you can send invoices directly from the platform, and people can pay online. NO MORE AWKWARD CASH EXCHANGES.
The Real-World Impact
My point with all of this is just to deliver something thought-provoking. Imagine if my current host had sent me a link to a proper guidebook before I arrived. I would have:
Had all my questions answered without bothering them
Felt way more confident about choosing their place
Been genuinely impressed by how professional they are
Definitely considered booking with them again (not saying I won't now, but in a year? I'll probably forget where I stayed)
Maybe even splurged on some of those extra services
Instead, they're leaving money on the table and missing the chance to blow my mind with great service.
It's Not Just About the Guidebook Though
GoHighLevel lets you create this whole guest journey thing:
Before They Arrive: "Welcome! Here's everything you need to know" sequences with guidebook access
While They're There: "How's everything going?" check-ins and that chatbot for 3am wifi questions
After They Leave: "Had a great time? Leave us a review!" (timed perfectly, not desperately)
Months Later: "Remember that amazing week in Spain? We've got a special rate for you..."
And this whole setup:
Saves you from answering the same questions 50 times a week
Makes your guests happier (hello, better reviews)
Creates more money from add-on services
Builds a list of people who already love your place
Makes you look like you actually know what you're doing
The Bottom Line
My point with this post is that whether you're running an Airbnb, a plumbing business, or an agency, your customers are wandering around in the dark, not knowing what they don't know.
I know it because the same is true for my business. Many of our own customers are unaware that we offer an answering service, bookkeeping and accounting services, part-time virtual assistants, and GoHighLevel VAs, among other services.
And I do not blame them. I haven't done a good enough job of putting this out there for them.
So they're missing out on the services you offer. They're confused about processes. They're asking you the same basic questions repeatedly.
Don't let your customers figure it out on their own. In literally one hour, you can create something that educates them, showcases what else you can do for them, and makes you look like the expert you actually are.
And always remember your clients aren't experts in what you do. That's why they hired you. So, never assume they know what's possible and start showing them.
The tools are right there. The process is stupidly simple. The payoff is immediate.
Contact Us
As always, I'd love to introduce you to our GoHighLevel virtual assistants. We help operators build out their websites, landing pages, communities, courses, AI voice & chatbots, unify their social media accounts, build review systems, and other digital marketing & automation tasks.
Basically, all the tech & marketing stuff we know we should be doing but keep putting off.
Check us out: https://www.csoutsource.com/why-cs-outsource/