I launched my AI-generated podcast and used Eleven Labs. Took maybe 10 minutes from the written article to a shareable podcast episode.
This was absolutely mind-blowing for me.
Here's what I did… Dropped my blog post into their text-to-speech tool, picked a voice that didn't suck, slapped on an intro and outro... boom. Had a podcast episode that sounds legit. Crazy fast.
It turns out that repurposing written content into podcasts is surprisingly easy now. AI voices finally don't sound like robots, and with tools like Elevenlabs, Audacity or CapCut, you can drop in sections, add intros, clean up audio - whatever you need. Takes minutes.
Why This Actually Works
No more reading into a mic for hours: Drop your article in and get realistic audio out. I seriously mean it. Give it a shot.
Batch Episodes: Create multiple episodes in one sitting by breaking down your content into separate episodes.
Barely any editing needed: The voices are good, the pause controls work, and you can embed your branding. Honestly, there's not much to fix
Publishing is a breeze: Upload straight to platforms. Not much clicking around.
So, tomorrow or later this week, I will write more about the step-by-step process of how I did this. However, I think there is so much untapped potential for this to be a lead generation strategy in your marketing & sales machine.
Anyway, here is how this got started. I was with Jessica and she mentioned how I should start a podcast. I told her that I stick to one platform (Writing) and I focus all my efforts on mastering and being consistent just on that platform.
However, I then began to explore this topic to discover alternative methods that exist.
I started digging around and realized that some of my favorite podcasters are actually just using AI voiceovers.
Take Ryan Lazanis as an example. He runs the Future Firm Accounting Podcast. Whole thing is Eleven Labs AI voice! Seriously listen to it… It even duped me.
So I took this article that I wrote:
Step-By-Step Guide to Automating Realtor Referral Programs
🎓 Step-By-Step Guide to Automating Realtor Referral Programs
I work with short-term rental and corporate housing operators that rely heavily on referral partnerships with realtors and brokerages.
And converted it into an audio format using Eleven Labs. The whole thing took 10 minutes.
But really think about it. Many of your favorite podcasters and YouTubers are now utilizing these tools. Why shouldn’t we do the same? The primary goal is to produce helpful content. So I do not necessarily feel “bad” for using an AI-generated voice. Or think that it is not “authentic” because it is not actually me speaking.
As long as I am putting out helpful and good content, that is all that should matter.
Why You Should Care
Reach New Audiences: You turning blogs, guides, and newsletters into podcasts gives busy clients and prospects a way to learn on the go. Many of your clients are searching on YouTube, Spotify, and Apple Music to find information on the topics they care about most.
Enhance SEO & Discoverability: Publishing transcribed show notes or summaries alongside your episodes improves search rankings. Especially in the age of AI SEO, this gives the LLMs another signal that your brand is relevant to specific queries.
Multiply Content ROI: Repurposing your written assets into spoken word is working smarter... Not harder. You maximize your content's life and reach without starting from scratch every time
New Way To Drive Engagement: Podcast episodes can easily be embedded on websites, shared in newsletters, and promoted on social.
Here's the episode I put together on Spotify. Give it a listen and let me know if it sucks or not:
Honestly for my first go around doing something like this… This is not bad.
Here's My Point
Social media is about consistency.
Being able to recycle your written posts into podcast audio opens you up to a whole new realm of marketing content. You can start doing short clips or reels for social media, getting yourself on YouTube, Spotify, iTunes... All this increases your reach with relatively little extra effort.
One blog post that I wrote about automating referral programs is now a 10 minute deep dive on Spotify. And we have not even talked about Descript. With Descript I can turn these into a series of 60-second tips on Instagram or a YouTube video with the transcript on screen. Same content, with much more reach.
And most importantly… It took me 10 minutes. And I am brand new to this. You can have your virtual assistants do this in the after hours.
10 minutes to go from blog post to published podcast.
I hope this is thought-provoking. In a future post I will write out how to set this up step by step!
Contact Us
As always, if you are interested in outsourcing and building virtual assistant teams, we would love to chat.
From full-time VAs to 24/7 support, from bookkeeping to digital marketing and AI solutions, we take care of the processes so you can focus on growth.
To learn more about how we can help your business scale smarter, visit us at cs outsource.com/why-cs-outsource.
Love it… I have ten blogs processing through Descript as I type and enjoy a cuppa 🤗👊