🚀 GoHighLevel + Mailbox Power: Automate Direct Mail for Lead Generation & Client Nurturing

Okay, so today's guide shows you how to implement a powerful direct mail automation system using Mailbox Power & GoHighLevel.

Mailbox Power allows you to automate sending direct mail. It has millions of homeowners in its CRM. Just pick your ZIP codes and go. You can target mail to specific types of homes. For example, expensive homes or zip codes that meet particular conditions.

And integrated with GoHighLevel removes manual list management and having to track mailings one-by-one.

Before jumping in, I want to touch on some of the use cases.

Lead Generation Use Cases by Industry

Short-Term Rental Property Managers

• New Neighbor Postcards: When you sign a new property, automatically mail all neighbors showcasing how you increased their neighbor's revenue by 30%

• Seasonal Maintenance Campaigns: Spring cleaning checklists in March, summer prep in June, holiday readiness in November, etc.

• Owner Acquisition Radius Mailings: Target property owners within specific ZIP codes with "property management available" or “Scan QR Code for Free Revenue Assessment” messaging

• Lead Nurture Sequences: Website visitors get welcome postcards with your best property showcases and success stories.

• Anniversary/Milestone Gifts: Automated thank-you cards or small gifts sent on contract anniversaries to boost retention

Real Estate Brokers & Agents

• "Just Sold" Story Campaigns: Instead of basic sold postcards, send neighborhood letters telling the story of how you got $50k over asking

• Life Event Triggers: New marriages get "thinking about upgrading?" sequences, new babies trigger "need more space?" campaigns

• Nearest Neighbor Automation: When you add a contact to this automation, Mailbox Power automatically sends your shipment to the five nearest neighbors of that contact

Cleaning Companies

• Job Completion Radius Campaigns: Every finished job triggers postcards to surrounding homes with before/after photos and testimonials

• Airbnb Host Targeting: After cleaning one short-term rental, start to mail to other Airbnb hosts in the area

• Seasonal Service Campaigns: Spring deep clean specials before spring, holiday prep cleaning before holidays

• Win-Back Campaigns: "We miss you" postcards automatically triggered when clients haven't booked in 90+ days

Home Service Operators

• Project Showcase Mailings: HVAC, landscaping, or plumbing jobs trigger before/after postcards to surrounding neighbors with QR codes to video tours

• Weather-Triggered Campaigns: AC tune-up specials automatically sent when temps hit 85° for 3 days, furnace maintenance when it hits freezing.

• New Homeowner Sequences: Welcome series introducing all your services, maintenance-focused campaigns for older homes

• Emergency Service Availability: Automated postcards during storm seasons, reminding neighbors you're available for emergency repairs

Anyway, I hope this is thought-provoking for some of the ways you can use this to generate leads. And like I said at the top, this is awesome because the integration with GoHighLevel that we are going to set up automates all of the heavy lifting. It allows you to build a consistent outbound direct mailing strategy where you can personalize based on timing and the messaging on the actual postcard. On top of that, Mailbox Power is insanely cost-effective. You can send unlimited free 4x6 postcards. You only have to pay postage.

Anyway, let’s jump in.

Tool Requirements

Here's the Breakdown & Tool Requirements:

Mailbox Power: A direct mail company that allows you to send postcards and personalized gifts. It has a native integration with GoHighLevel that adds custom actions to your workflow builder. Includes unlimited 4x6 postcards, with postage paid separately.

GoHighLevel: Your marketing automation CRM that handles the automation triggers through workflows and tags. The native integration with Mailbox Power makes setup incredibly simple.

Total cost:

• GoHighLevel: $97-497/month (depending on plan)

• Mailbox Power Pro: $99/month (or $990/year with 2 months free)

• Postage: 38-48 cents per postcard

• List purchases: ~10 cents per lead (one-time)

Monthly total for 1,000 postcards: ~$580-1,080/month (includes GHL + Mailbox Power + postage)

Step 1: Set Up Your Core Direct Mail Platform

1.1 Sign Up for Mailbox Power

• Navigate to the Mailbox Power website

• Choose between Pro ($99/month) or Executive ($199/month) plans

• Pro includes unlimited 4x6 postcards, 50 free greeting cards/month

• Executive adds wholesale pricing, 5.5x8.5 postcards, 200 greeting cards/month

• Complete the sign-up process and create your account

1.2 Configure Your Profile

• Log in to your Mailbox Power dashboard

• Fill out all profile information, including logo and branding

Step 2: Connect GoHighLevel to Mailbox Power

Great news is that there's a native integration that adds Mailbox Power actions directly to your GoHighLevel workflow builder.

2.1 Connect Your Accounts

• Make sure you're logged into both GoHighLevel and Mailbox Power

• In Mailbox Power, go to "Integrations and API"

• Click "Click here to install"

• Select your GoHighLevel account

• Mailbox Power actions will now appear in your workflow builder

2.2 Create Contact Groups in Mailbox Power

Before building workflows, set up your contact groups:

• In Mailbox Power, go to Contacts > Create New Group

• Name your groups (e.g., "Closing Gifts", "Birthday Campaign", "New Leads")

• These groups will connect to your automations

Step 3: Build Targeted Mailing Lists

3.1 Access the List Builder

• Log in to Mailbox Power

• Click "Mailing List" in the left navigation

• Select "Individuals" or "Businesses" based on your target

3.2 Define Your Audience

Geographic targeting:

• Specify zip codes, cities, or states

• Set radius targeting around specific addresses

• Target entire regions or hyperlocal areas

Demographic filtering:

• Homeowner status and length of residence

• Income ranges

• Credit scores (check local regulations)

• Age ranges, marital status, presence of children

• Interests and hobbies

3.3 Purchase Your Lists

• Review the count and cost (typically under 10 cents per record)

• Purchase the list (one-time cost for ongoing use)

• Organize into contact groups for different campaigns

Step 4: Design Your Direct Mail Materials

4.1 Create Your Designs

• Use the Design Catalog for templates or upload custom designs

• Custom designs should follow Mailbox Power's specifications

• Include space for postage, address, and barcode placement

4.2 Implement Personalization

• Use merge fields like {{first_name}} and {{company_name}}

• Add trackable QR codes linked to landing pages

• Include shortened URLs for tracking responses

4.3 Select Gifts

• Browse gift options including food items and personalized products

• Filter by price point to match your budget

• Customize packaging with recipient names or your branding

Step 5: Configure Automations

5.1 Set Up Campaign Sequences in Mailbox Power

• Navigate to "Saved Automations" > "Create New Automation"

• Choose "Drip time release automation"

• Add shipments (postcards, gifts) with timing delays

• Connect your contact group to the automation

• Activate the automation

5.2 Build GoHighLevel Workflows

In GoHighLevel's workflow builder:

• Create new workflow

• Add trigger (e.g., "Opportunity Changed" to specific pipeline stage)

• Click "+" and search for "Mailbox Power"

• Select "Add a new contact in mailbox power" action

• Map fields (name, address, city, state, zip)

• Select the contact group you created

• Save and publish

5.3 Example Automation Flow

1. Deal moves to "Closed Won" stage in GoHighLevel

2. Workflow triggers automatically

3. Contact is added to Mailbox Power group

4. Mailbox Power automation sends gift/postcard immediately

5. Follow-up mailings sent based on your automation schedule

Advanced Features to Explore

Google Street View images: Available on Executive plan for real estate campaigns. Automatically adds property photos to postcards.

Dynamic QR codes: Executive plan feature that identifies individual recipients when they scan, enabling triggered follow-ups.

Gift automation -- Send birthday brownies or holiday gifts automatically based on dates in GoHighLevel.

Note: Some features mentioned on Mailbox Power's website may require specific plans or additional setup. Always verify feature availability in your account.

Overview

Anyway, by implementing Mailbox Power and GoHighLevel, you can automate direct mailing. Especially when it comes to direct mail, your success is really a matter of how consistent you are. So anything manual or tedious won't work over long periods. You need to digitize and automate the entire setup to get direct mail right.

This is a great way to drive new leads and referrals. Go back to some of the use cases I presented earlier. Surely there is something there that would spark your interest.

As always, hand this guide to your virtual assistant. It's written as a step-by-step SOP they can follow exactly.

I hope this is thought-provoking!

Contact us (GoHighLevel Virtual Assistant Support)

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