🛒 GoHighLevel E-Commerce: Build an Online Store For Your Service Business (Complete Guide)

Today's guide shows you how to create an e-commerce store using GoHighLevel. You will end up with a fully functional online store integrated into your website, all without the complexity and restrictions of relying solely on third-party platforms.

An online store has several benefits. It makes you look more professional, you offer more convenience to your customers, and it requires minimal effort once it is up and running. It is a way to show customers what they can buy from you 24/7.

Think of it this way. You already have customers who trust you. An online store lets them buy from you anytime, discover services they didn't know you offered, and most importantly allows you to capture more value from relationships you've already built. Lastly, it completely runs itself once you set it up.

Real Examples of What You Can Sell

Cleaning Companies

• Sell cleaning supplies: Your customers already trust you, so they'll buy their cleaning products from you instead of the grocery store.

• Book extra services: Let customers easily add carpet cleaning or window washing to their regular service online

• Emergency cleanings: Charge premium rates for same-day cleaning that customers can book instantly

Property Managers

• Tenant Convenience Store: Sell maintenance items, keys, garage remotes, and property-specific supplies

• Service Add-ons: Offer bookable services like property inspections, cleaning, or maintenance as purchasable products

• Vendor Marketplace: Create a curated store of approved contractors and services for property owners to book

• Property Enhancement Services: Sell upgrades like smart locks, thermostats, or security systems with installation

• Emergency Response Kits: Offer tenant emergency packages with essential supplies and contact information

Vacation Rental Operators

• Guest Experience Packages: Sell welcome baskets, activity bundles, or local experience packages

• Convenience Items: Offer toiletries, snacks, local products, and forgotten travel essentials for delivery

• Upgrade Services: Sell premium amenities like early check-in, late checkout, or housekeeping services

• Local Partnership Products: Sell tickets, tours, restaurant vouchers, or local artisan products

• Property Merchandise: Offer branded items, local guidebooks, or property photography services

• Extended Stay Packages: Create bundled services for longer stays, including grocery delivery or weekly cleaning

Universal Benefits Across All Business Types

• 24/7 Revenue Generation: Capture sales even when your business is closed

• Automated Customer Journey: Use GoHighLevel's workflows to follow up on purchases with related services

• Reduced Administrative Overhead: Automate order processing, payment collection, and customer communications

• Enhanced Customer Convenience: Allow customers to purchase supplies or book services online at their convenience

• Cross-selling Opportunities: Recommend related products and services based on purchase history

• Professional Brand Image: Demonstrate technological sophistication and modern business practices

So a real-world example would be if you're an Airbnb cleaner. Instead of just making $100 per cleaning, you could also:

• Sell inventory and supplies packages to Airbnb hosts

• Offer $150 deep cleaning services that customers & guests can book online

• Sell $200 annual maintenance packages

It is extra money, and the online store does most of the selling for you.

Here's the Breakdown & Tool Requirements

GoHighLevel: Marketing automation platform that allows you to build websites, funnels, landing pages, manage customer relationships (CRM), and host e-commerce stores. It provides a really simple way to add an e-commerce store to any existing website.

Total cost: ~$100/month

STEP-BY-STEP IMPLEMENTATION

Step 1: Prepare Your GoHighLevel Website Foundation

1.1 Create or Access Your Website

• Navigate to Sites → Websites in your GoHighLevel dashboard

• Click "New Website" if starting fresh

• Select "Blue Ridge Boutique" template (good for general e-commerce)

• Name your website: "Demo Store 2025"

• Click "Create Website"

1.2 Configure Basic Website Settings

• Click into your new website

• Navigate to Settings (gear icon)

• Enter these dummy details:

  • Business Name: "Mountain View Marketplace"

  • Contact Email: demo@mountainviewmarket.com

  • Phone: (555) 123-4567

  • Address: 123 Commerce Street, Denver, CO 80202

• Save your settings

Make sure you assign at least one virtual assistant to your team as the "Store Manager". They'll handle all product updates and order management.

Step 2: Add Store Elements

In the website editor:

1. Click Add elements

2. Select Store

3. Click Add to site

It automatically creates these pages:

• Products List (your main shop page)

• Product Details (individual product pages)

• Cart (shopping cart)

• Checkout (payment page)

• Thank You (order confirmation)

Train your team that these 5 pages work together automatically. They should never delete these pages, or the entire store breaks.

Step 3: Product Creation

Navigate to Payments → Products → Create product

Required settings:

• Toggle ON "Display in online store"

• Product name

• Description (supports rich text)

• Images and videos (multiple allowed)

• Price (one-time only)

Optional features:

• Compare-at price (shows original price with strikethrough)

• Variants (size, color, etc., with individual pricing)

• Inventory tracking

• SEO fields

• Digital product files (up to 10 files, max 100MB each)

Step 4: Navigation Consistency

The new store pages use a default menu that differs from your main site. To fix this:

1. Set your main header as a Global Section

2. For each store page:

   • Add your Global Header

   • Delete the default menu

   • Save

Repeat for all five store pages.

Step 5: Product Collections

The collections group related products.

Payments → Products → Collections → Create collection

Add the collection name and image. Then edit products to assign them to collections.

Step 6: Store Settings

Payments → Settings

6.1 Connect Payment Processor

• Navigate to Payments → Integrations

• Click "Connect Stripe" (or your preferred processor)

• Log in to your Stripe account

• Authorize the GoHighLevel connection

• Verify green "Connected" status

6.2 Configure Tax Settings

• Go to Payments → Settings → Taxes

• Enable "Charge Taxes"

• Select "Automatic Tax Calculation" or add manual rates

• Add your business tax nexus states and rates

6.3 Set Up Shipping Zones

• Navigate to Payments → Settings → Shipping

• Add shipping origin address

• Create shipping zones:

  • Local: Flat rate $4.99, free over $35

  • Domestic: Flat rate $7.99, free over $50

6.4 Enable Order Notifications

• Go to Settings → Notifications

• Enable all notification types:

  • Order confirmation emails

  • Payment receipts

  • Shipping confirmations

  • Abandoned cart recovery

6.5 Configure Abandoned Cart Emails

• Set trigger time: 3 hours after abandonment

• Create email sequence:

Email 1 (3 hours): Subject: "You left something behind!"

Hi {{contact.first_name}},

You left items in your cart:

{{cart.items}}

Complete your order here: {{cart.recovery_link}}

Questions? Reply to this email.

Email 2 (24 hours): Subject: "Still thinking it over?" Include 10% discount code: SAVE10

Email 3 (72 hours): Subject: "Last chance - items may sell out"

6.6 Set Up Customer Portal

• Enable customer accounts

• Configure login method: Email + OTP

• Allow order history viewing

• Enable digital download access

6.7 Configure BNPL Options

• Enable Affirm integration

• Set minimum order: $50

• Add Klarna and AfterPay

• Display payment options at checkout

Step 7: Testing

Enable test mode on your payment gateway. Complete a full purchase:

• Browse products

• Add to cart

• Complete checkout

• Verify order appears in Payments → Orders

Technical Limitations

What GoHighLevel e-commerce supports:

• Physical and digital products

• One-time purchases (no subscriptions in store)

• Basic inventory tracking

• Multiple product images and videos

• Product variants

• Abandoned cart recovery

• Buy Now Pay Later (Affirm, Klarna, AfterPay)

• Product selection per store

• Order fulfillment with tracking

What it doesn't support:

• Recurring billing in store (use funnels for subscriptions)

• Advanced inventory management

• Bulk variant creation

• Native shipping integrations (manual tracking entry)

Bottom Line

You now have a fully functional e-commerce store with abandoned cart recovery, digital product delivery, and integrated customer management.

There are so many use cases for this in property management and home services. And so few are actually doing this.

Think about it… You're already the trusted expert for your customers. Now they can buy supplies from you instead of Home Depot. Or they can book your premium services online instead of calling around. You become the one-stop shop.

There is seriously no reason not to do this. It's about capturing more value from relationships you've already built. Every customer who buys a $20 cleaning kit or books a $150 deep clean is money you would have left on the table.

Hand this guide to your virtual assistant. It's written as a step-by-step SOP they can follow exactly.

I hope this is thought-provoking!

Contact Us (GoHighLevel Virtual Assistant Support)

Reach out to us for GoHighLevel virtual assistant support.

We help companies build GoHighLevel automation workflows, including customer portals, online courses, local zip-code outreach campaigns (Email, SMS, Voicemail), AI voice & chat bots, and other digital marketing tasks.

Check us out: https://www.csoutsource.com/why-cs-outsource/

Link to Virtual Assistant Resource Hub: https://csoutsource.notion.site/Virtual-Assistant-Resource-Library-by-CS-Outsource-4fd480e31bc443db957e85efafaf4e9c?source=copy_link