🏠 Complete Zillow Data Scraping Workflow Using Instant Data Scraper and AI Assist for Gemini

Ok, so today's guide shows you how to scrape Zillow property data using no-code tools and process it with AI in Google Sheets. From data collection to owner enrichment, all without writing code or juggling a ton of different skip tracing tools.

Here's the Breakdown & Tool Requirements

• Instant Data Scraper – Free Chrome extension for scraping Zillow

• Gemini 1.5 Flash API – About $0.50 (roughly $0.02 per 1,000 tokens)

• AI Assist for Gemini – Free tier covers 200+ executions daily

• Apify Skip-Trace – $7 per 1,000 property addresses

Total cost: Around $7.50 for 1,000 properties

Step 1: Scrape Zillow Data with Instant Data Scraper

1.1 Install Instant Data Scraper Extension

1. Open Chrome Web Store: Go to chrome.google.com/webstore/detail/instant-data-scraper/ofaokhiedipichpaobibbnahnkdoiiah

2. Install the Extension: Click "Add to Chrome" → "Add Extension"

3. Pin the Extension: Click the puzzle piece icon → pin Instant Data Scraper for easy access

1.2 Set Up Your Search

1. Navigate to Zillow.com

2. Search your target location (e.g., "Austin, TX 78747")

3. Apply filters (For Rent, For Sale, price ranges, etc.)

4. Pro tip: You can search "For Rent By Owner" too

1.3 Scrape the Data

1. Click the Instant Data Scraper icon

2. The AI auto-detects table data

3. If the first table isn't right, click "Try another table."

4. Configure pagination:

   • Click "Locate Next Button" for multi-page scraping

   • Set crawl speed to 2-5 seconds (avoid getting blocked)

5. Click "Start Crawling"

1.4 Export Your Data

1. Preview results in the extension

2. Delete unwanted columns

3. Download as CSV (name it zillow.csv)

Your data in Column A will look something like this JSON mess:

{"@type":"SingleFamilyResidence","@context":"

http://schema.org

","name":"10537 Steinbeck Dr, Austin, TX 78747","floorSize":{"@type":"QuantitativeValue","@context":"

http://schema.org","value":"1,622"},"numberOfRooms":4,"address":{"@type

":"PostalAddress","@context":"

http://schema.org

","streetAddress":"10537 Steinbeck Dr","addressLocality":"Austin","addressRegion":"TX","postalCode":"78747"},"geo":{"@type":"GeoCoordinates","@context":"

http://schema.org

","latitude":30.139109,"longitude":-97.773315},"url":"https://www.zillow.com/homedetails/10537-Steinbeck-Dr-Austin-TX-78747/331622290_zpid/"}

Don't worry. We'll clean this up.

Step 2: Set Up AI Assist for Gemini

2.1 Install the Add-on

1. Open Google Sheets (new blank spreadsheet)

2. Extensions → Add-ons → Get add-ons

3. Install from workspace.google.com/marketplace/app/ai_assist_for_gemini_in_sheets_docs_and/985356259375

2.2 Get Your API Key

1. Go to aistudio.google.com

2. Sign in with Google

3. Click "Get API Key" → "Create API Key"

4. Copy and save it

2.3 Configure the Add-on

1. Extensions → AI Assist for Gemini → Open

2. Paste your API key

3. Select Gemini 1.5 Flash (it's fast and cheap)

Step 3: Import and Clean Your Zillow Data

3.1 Import the CSV

1. File → Import → Upload zillow.csv

2. Select "Insert new sheet"

3. Rename to "Raw Data"

3.2 Extract Clean Addresses

Add header in B1: Clean_Address

In B2, enter this formula:

=GEMINI_EXTRACT(A2, "Extract only the street address, city, state, and zip code (formatted as 'number and street name city state and zip code') from this real estate listing data")

Copy down to all rows. This single formula pulls everything you need.

Step 4: Extract Property Details

Important: AI Assist can only work with data already in your spreadsheet. It can't browse Zillow URLs.

If your scraped data contains "5 bd", "3 ba", "2,728 sqft":

1. Open AI Assist sidebar

2. Click "Bulk Extract"

3. Configure:

   • Source Column: A

   • Extract: number of bedrooms, number of bathrooms, square footage

   • Destination Columns: C, D, E

4. Click "Extract All Rows"

If these details aren't in your data, make sure Instant Data Scraper captures them during the initial scrape.

Step 5: Get Owner Info with Apify (Bulk Method)

5.1 Set Up Apify

1. Go to apify.com/sorower/skip-trace

2. Create an account

5.2 Bulk Process Addresses

1. Copy all clean addresses from column B

2. Click the bulk edit icon next to "street_citystatezip"

3. Paste addresses (one per line)

   • Format: Street Address City State ZIP

   • Example: 5004 Sea Salt Dr Austin, TX 78747

4. Click "Set"

5.3 Run and Export

1. Leave "Max Results" at 1

2. Click "Start"

3. Wait 5-10 seconds

4. Go to Dataset tab → Export → CSV

5. Import results back to your sheet

Step 6: Final Formatting

1. Hide column A (right-click → "Hide column")

2. Bold headers, freeze first row

3. Data → Create filter

4. Format → Alternating colors

Pro Tips

Scraping Best Practices:

• Set 2-3 second delays between requests to avoid getting blocked

• Use different search criteria if one area has too many results. Keep your searches as narrow as possible.

Address Formatting:

• The streamlined single extraction formula reduces errors and processing time

• Test your extraction formula on a few rows before applying to all data

• Gemini 1.5 Flash is optimized for speed and cost-effectiveness for this type of task

Data Quality:

• Some addresses may not return owner information… This is normal

• It is normal for it to return multiple potential matches of owners, phone numbers, and emails. These tools are pulling from public records.

Direct Download Links

Essential Chrome Extensions

• Instant Data Scraper: chrome.google.com/webstore/detail/instant-data-scraper/ofaokhiedipichpaobibbnahnkdoiiah

Google Sheets Add-ons

• AI Assist for Gemini in Sheets, Docs, and Forms: workspace.google.com/marketplace/app/ai_assist_for_gemini_in_sheets_docs_and/985356259375

API Key Setup

• Google AI Studio: aistudio.google.com

• Detailed API Key Guide: geminiforwork.gwaddons.com/setup-api-keys/create-geminiai-api-key

Skip-Trace Service

• Apify Skip-Trace: apify.com/sorower/skip-trace

Overview

Anyway, this workflow is one of the most efficient methods that I know of.

It combines the free Instant Data Scraper with AI-powered address cleaning (which you could probably achieve for free with regular expressions) and Apify's bulk processing capabilities for owner information.

Hand this guide to your virtual assistant. It's written as a step-by-step SOP they can follow exactly. When your VA has downtime, they can be building your lead pipeline instead of sitting idle.

There's always sales and marketing support work to be done. This turns your VA into a more productive asset on your team.

The bottom line is that this approach saves a lot of time and allows you to bulk process skip tracing without relying on too many third-party services and databases.

I hope this is thought-provoking!

Contact Us

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Here are some of our specialties:

• Automated neighborhood-targeted skiptracing, email, and SMS marketing

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• Marketing automation workflows (email, ads, content)

• Client onboarding workflows

• Task, reminder, and pipeline automations

Check us out! https://www.csoutsource.com/why-cs-outsource/

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